Involvement in the BRICS economies: using opportunities intelligently

Entitled «New Markets, New Opportunities», this year’s Swissmem Industry Day highlighted the opportunities and risks facing Swiss industrial companies that enter new growth markets, especially the BRICS countries. Speakers including Federal Councillor Didier Burkhalter and Swissmem President Hans Hess exhorted their audience of entrepreneurs to specifically exploit opportunities outside Europe. Furthermore, they emphasized the exceptional importance of maintaining an open attitude in Switzerland. The event drew more than 1,000 people from business, government, politics and science, along with over 200 trainees and students.